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Ready-Set-Go Fantasy Sports LLC

Mission Statement
Become the #1 source of fantasy football player predictions in the world through the industries first and only predicitve algorithm that has four (4) distinct analyzers: Draft, Trade, Team & Line-up, designed to help fantasy football fans win their match ups over 70% of the time.

Management Team
The founding partners have strong domain expertise in five (5) critical areas important to a winning fantasy football service.

1. Winning Predictive Algorithm - See "News & Picks"
2. Strong expertise - Hosting Web based "search algorithm" technology
3. Expert Fantasy Football Resources - 40 years experience
4. Customer relations expertise managing subscription-based customers
5. A proven track record of helping our members WIN in Fantasy Football!

Founding Members

Jeff Coruccini, Co-Founder - Jeff has over twenty (20) years business development executive leadership experience and ten (12) years working with start-up businesses (Web-centric models) in the areas of: customer management, software development, strategic partnerships and new business implementations. Jeff has tremendous experience for his role as CEO of the company. His proven business development and account management skills and project management experience has led to the company's successful product deployment and establishing strategic relationships with: ESPN, AOL Sports and the licensing arm of the National Football League (NFL Players, Inc.) He has over twenty (20) years of experience competing in fantasy football and it was his vision to develop the first football line-up analyzer. Companies Jeff has worked for include: American Express, Carlson Companies, Stream Global Services, eTelecare Global Solutions, McDonnell Douglas, Farelogix.com, Yatra.net, e-resourceplanner.com and b-there.com

Simon Chatfield, Co-Founder - Simon has over twenty (20) years management experience developing software applications and architecture designs. The past twelve (12) years he has worked for start-up companies while growing and developing his consulting company - The Chatfield Group. In his current role as Chief Technology Officer, Simon has developed the code and architecture to support our fantasy football optimization algorithm. His prior experience with developing "travel search" algorithms and knowledge of football/fantasy football were the successful ingredients in creating our winning algorithm. Simon's experience growing companies and developing software products will ensure Ready-Set-Go becomes an industry leader in fantasy sports predictive analysis software. Simon has over ten (10) years experience competing in fantasy sports.

Dana Valentine, Co-Founder - Dana has over twenty three (23) years technical support experience with Fortune 500 companies. His background maintaining database applications and system support ensures the accuracy of our information for our products database and Internet forums. Dana is our lead Fantasy Football analyst with over fifteen (15) years of experience competing in fantasy sports. He has played a key role in our success the past two seasons, resulting in our application beating industry experts 70% of the time.


Russ Bliss, Partner & Board Member, Operations Manager, NFL Fantasy Football Expert & Radio Host - Russ has nearly 20 years experience as a professional fantasy football analyst and during that period has hosted the most successful Fantasy Football Radio show - The Red Zone (KDUS, The Fan 1060) in Phoenix, AZ. Russ joined Ready-Set-Go Fantasy Sports in December 2005 and plays a key role in the development of enhancements and new products and leads all database and game simulation management. He is our point person for customer service and oversees the daily operations of FFS.

Brady Chatfield, Partner & Board Member, Chief Marketing Officer - Brady has more than twenty (20) years experience in communications including journalism, public relations and marketing. His background ranges from working for large corporations to nonprofits to founding his consulting business, The Chatfield Group West. Brady's expertise helped FantasyFootballStarters.com increase its membership base ten fold since 2005.

About the Fantasy Sports Industry

The Fantasy Sports Trade Association's fourth annual demographic survey results, conducted by Dr. Kim Beason of the University of Mississippi , provide insight on this growing industry. The survey indicated there are 20 plus million people playing fantasy sports with the average fantasy player being a 36-year-old, married, white male with a bachelor's degree and a member of the "professional" work force.

According to the survey, basketball has shown the highest growth rate in the past four years, showing a 7 percent growth during that time. Football (4 percent) was next, followed by baseball (3 percent). In addition, the average fantasy player also spends 34 minute's a day thinking about their fantasy teams and has an average of 3.3 baseball teams and 2.9 football teams.

"This is a healthy, maturing growing industry," Beason said. The survey also revealed some fascinating aspects of the industry's participants. Among them:

  • Fifty-five percent of fantasy players watch more sports on TV since starting to play fantasy sports.
  • Fantasy sports players attend considerably more professional games than non-fantasy players. Sixty percent of fantasy sports players attended at least one Major League Baseball game last year, compared to 12 percent of adult Americans who attended at least one game last year. The other sports were equally revealing: 47 percent of fantasy football players attended an NFL game last year (compared to 9% of adult Americans); 28 percent of fantasy basketball players attended an NBA game (compared to 8% of adult Americans); and 27 percent of fantasy hockey players attended an NHL game (compared to 4% of adult Americans).
  • The industry is growing at a rate of 7-10 percent in the past three years.

Erin Hunter of comScore.com and Lee Ann Prescott of Hitwise.com also unveiled additional online demographic information. Among their findings was that fantasy football generated the highest amount of online traffic, the strongest demographic resided in the 25-34 age group and the average income of fantasy participants was between $60,000-$100,000 a year.

"This is a very attractive demographic market," Prescott said.

 

FFStarters.com Earns Back-to-Back Industry Awards
The Power Line-Up Analyzer Beats the Experts
"I have been playing fantasy football for 4 years and before I never made the playoffs with other service I had, but with you guys I was high point total last year and won it all and this year high point again. I owe it all too you guys" Kevin first year member

"I have been a member for the past 2 years. Last year I placed 3rd and this year...well I am the 2009 League Champ! I do have to say though, the best thing I got out of FFS was the weekly Fantasy Alerts sent directly to my email. I had a few guys compliment me on my waiver wire pickups. Another said, "You only won because of FFS." Josh second year member

Thank You FFS.com you were awesome I was high point total 2 years in a row and won it all I cant thank you enough see you next year" Rick 2 year member
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